We're inspired by people and placeSmall family farms, run by the same hands year after year. Heritage places that invite learning and play. Places where curiosity and community meet naturally. It’s these layers, land, history, the people who tend both, that shape how we work and what we make.
We look to local designers, farmers, historians and makers, whose work safeguards, reimagines, and honors the place they call home.
We work withBoutique Inns & Hotels
Heritage Destinations
Working Farms
Real Estate Agencies
DMO’s
where we step in-
Journey mapping, in-room touchpoints, storytelling, physical & digital brand collateral
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Concept development, programming & activations, event design, partnership curation
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Cultural framing, editorial direction, partner and tastemaker alignment
Where we workOur network runs deep into agriculturally rich destinations across the U.S., and extends internationally through our work between Atlanta and Amsterdam.
Leigh first fell for farm life during childhood summers on her grandparents’ horse ranch. She’s since spent years profiling rural small businesses and sweet towns across the U.S. as a contributing editor for Country Living and on editorial teams at Martha Stewart Weddings and Brides.com, working with brands like Four Seasons and Jetsetter.
Leigh Crandall
Lisa’s connection to land and learning began on an 1800s living history farm, which inspired a reverence for place-based experiences. With a track record of launching ventures across travel, non-profits, and small business, she builds experiences that bring people closer to land and legacy. From Kingston Downs to the Global Agritourism Network, her work honors the past while reimagining how we connect to it today.
Lisa Frank