We're inspired by people and placeSmall family farms, run by the same hands year after year. Heritage places that invite learning and play. Places where curiosity and community meet naturally. It’s these layers, land, history, the people who tend both, that shape how we work and what we make.
We look to local designers, farmers, historians and makers, whose work safeguards, reimagines, and honors the place they call home.
We supportBoutique Inns & Hotels
Living Heritage Places
Working Farms
Agrihoods
Place-led Brands
where we step in-
Journey mapping, in-room touchpoints, storytelling, physical & digital brand collateral
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Concept development, programming & activations, event design, partnership curation
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Cultural framing, editorial direction, partner and tastemaker alignment
Where we workOur network runs deep into agriculturally rich destinations across the U.S., and extends internationally through our work between Atlanta and Amsterdam.
Leigh first fell for farm life during childhood summers on her grandparents’ horse ranch. She’s since spent years profiling rural small businesses and sweet towns across the U.S. as a contributing editor for Country Living and on editorial teams at Martha Stewart Weddings and Brides.com, working with brands like Four Seasons and Jetsetter.
Leigh Crandall
Lisa FrankLisa’s affection for farming and heritage began on an 1800s living history farm. She’s spent more than a decade working inside farm hospitality: five years at startups supporting agritourism, and now at a 5,000-acre North Georgia farm retreat and wedding venue, where she leads marketing, sales, events, and guest bookings. Along the way she’s visited and documented dozens of working farms and historic inns. She builds brands from the front desk out.