We embed brand identity into environments, narratives and creative assets. We write with texture, design with heart, and build experiences that feel authentic and alive. Here, your brand becomes presence, and presence becomes story.

Experience Design

We craft experiences that bring story, land, and people into harmony.
Working with purpose-led brands and producers, we design immersive moments that connect guests to place, whether it’s a long table in a field, a tasting in a historic barn, or a walk through heritage grounds.
Every touchpoint, from arrival to memory, is shaped with intention. Through creative direction, strategy, and sensory design, we build experiences that feel timeless, heartfelt, and unmistakably yours.
Partner Curation

Every gathering begins with the right people. Our partners are experts of their craft, regenerative farmers, wild-food chefs, ceramicists, storytellers, and more, each rooted in tradition and guided by passion.
We act as both curator and connector, pairing your brand with makers who bring depth, warmth, and authenticity to every experience. The result are collaborations that feel natural, meaningful, and rich in spirit.
Creative

Our creative practice blends editorial tone with artisanal craft. We create bespoke visual and written content for rural and heritage brands, focusing on tone, texture, and authenticity.
Through brand strategy, narrative alignment, and creative direction, we translate purpose into presence, embedding your identity in every environment and ensuring each moment both represents and evolves your brand.

Leigh Crandall

Co-Founder
Leigh Crandall first fell for farm life during childhood summers spent on her grandparents’ horse ranch. Now a fully-grown enthusiast for all-things countryside, she’s had the pleasure of profiling dozens of rural small businesses and visiting some of the sweetest small towns in the U.S. as a contributing editor to Country Living. Leigh has also worked on the editorial teams of Martha Stewart Weddings and Brides.com, and with travel brands including Four Seasons Hotels & Resorts and Jetsetter. Her favorite hobby is porch sitting, preferably with a good book (or good people with friendly gossip).
Lisa Frank

Co-Founder
Lisa Frank’s connection to land and learning began on an 1800s living history farm, where she interpreted pioneer and Dakota life. That early immersion in history and education inspired a reverence for place-based experiences. With a track record of launching businesses and pioneering roles across travel start-ups, non-profits, and small businesses, Lisa has built a career around bringing big ideas to life. At Kingston Downs and through the Global Agritourism Network, she creates experiences that bring people closer to the land, honoring the past and reimagining how we connect to it today. Lisa loves a good rainy day, where you’ll find her tucked into a local antique store, sifting through the past for pieces that feel like they still belong.

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