What we do
We weave brand identity into environments, narratives and creative assets. Our inspiration comes from small family farms and the people behind them, from heritage destinations that invite both learning and play, and from intentional moments that lead to connection and community.
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Experience Design
We craft experiences that bring story, land, and people into harmony. Working with purpose-led brands and producers, we design immersive moments that connect guests to place and charming, of-the-place touches guests love and share.
Through in-depth strategy and sensory led design, we create original guest programming and experiences for farm stays, inns, hotels, and hospitality groups.
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Event and Venue Curation
We’ll be happy to play matchmaker for companies seeking creative talent or looking for an authentic spot in the countryside to retreat, celebrate a milestone, or activate their community (and can even help plan the party). Our network runs deep into agriculturally rich destinations across the U.S.
We bring together experts across disciplines; farmers, chefs, makers, and storytellers to create purpose-driven programming for your event or activation.
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Creative Direction
We love nothing more than diving into the history and people that make small businesses so special. Whether we are working together to design your brand from scratch, or creating a charming touchpoint for guests, all our creative projects begin the same way: getting to know the roots and aspirations of your business.
We translate purpose into presence, embedding your identity in every environment through brand design and brand application.
Who we are
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Leigh Crandall
Co-Founder
Leigh Crandall first fell for farm life during childhood summers spent on her grandparents’ horse ranch. Now a fully-grown enthusiast for all-things countryside, she’s had the pleasure of profiling dozens of rural small businesses and visiting some of the sweetest small towns in the U.S. as a contributing editor to Country Living. Leigh has also worked on the editorial teams of Martha Stewart Weddings and Brides.com, and with travel brands including Four Seasons Hotels & Resorts and Jetsetter. Her favorite hobby is porch sitting, preferably with a good book (or good people with friendly gossip).
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Lisa Frank
Co-Founder
Lisa Frank’s connection to land and learning began on an 1800s living history farm, where she interpreted pioneer and Dakota life. That early immersion in history and education inspired a reverence for place-based experiences. With a track record of launching businesses and pioneering roles across travel start-ups, non-profits, and small businesses, Lisa has built a career around bringing big ideas to life. At Kingston Downs and through the Global Agritourism Network, she creates experiences that bring people closer to the land, honoring the past and reimagining how we connect to it today. Lisa loves a good rainy day, where you’ll find her tucked into a local antique store, sifting through the past for pieces that feel like they still belong.